main steps of MBA
- choose appropriate items at an adequate level
- the considered items should occur in roughly the same number of transactions
- it may be necessary to choose different levels of granularity for different kinds of items (group rare items / categorize common items)
- virtual items
- can contain information about the transaction
- can be used to track the brands
- generate rules based on the frequency table
- we require support greater than some threshold value
- find the best rules
- lift should be > 1
- reduce the number of generated rules by pruning
- according to minimum support
- what to do with rare items? two options: elimination or grouping